Every business would always eager to know the insights of their website analytics data for better understanding of their online demand, and the market research of customer preferences. So that the clients would increase their products, services to drive the people interested towards them. It is why the Big data can be analyzed for insights that lead to better decisions and strategic business moves by discovering the deeper insights in data lakes.
1. We enable our team to use measures on demand and domain ranks for these searches to identify gaps in online presence and know where the competition ranked in comparison.
2. Create an estimate of the impact that web activity may have on the forecast of sales. This give us the understanding of the online searches and its effects on sales.
3. Identify the most frequent sequence of pages visited by a customer and built a heat map of page sequences to identify a customer’s most likely next/exit page.